Adtech, GDPR and granular cookie control

Extra thought:

Could we go beyond mere standardisation and also provide a central dashboard, built into the browser, through which users could control their cookies? Using the same ‘required/functional/advertising’ framework as above would simplify the process for those who don’t know what each cookie signifies (i.e. basically all of us!), as well as doubling down on the reversal of the power dynamic between users and companies.

Footnotes:

  1. I may be mistaken on the technology side here. Could a list do the same job, like those used by adblockers?

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